5 years ago Neora began with the idea of creating vibrant, joyful clothing in a world dominated by neutrals. Starting out was challenging—breaking conventions quickly and standing out without a family business legacy. Establishing credibility as a statement label focused on slow and sustainable fashion required time and effort. Balancing strategy, daily operations, and constant adjustments wasn’t any less demanding.
Our journey from zero to one with Neora felt like looping a braid, weaving together strategy, hard work, creativity, integrity, and customer focus. Thus, it was fitting to incorporate these key elements into our 5th-anniversary collection, ‘Loop’. Continuing our legacy of joyful and timeless clothing, we have introduced braiding in clothing on a large scale for the first time. These handmade braids, crafted from spare fabric, have further improved our sustainability footprint. Our colorful braided clothing adds a tangible depth to fashion, transforming your wardrobe into a rich, three-dimensional experience
As you explore Loop, I encourage you to rediscover the pillars that built your life, represented by symbolic braids, while enjoying the beauty and color of life’s tapestry with Neora. Let each piece remind you to pause, reflect, and ‘loop’ back to your roots, finding renewed joy in life’s journey.

-Nehal Chopra